South African Breweries (SAB) is one of the most well-known companies in the fast-moving consumer goods (FMCG) sector. With a strong presence across South Africa and Africa, SAB is recognised for developing young talent through structured training programmes. One of the most popular opportunities offered by the company is the Sales and Marketing Learnership, designed to equip young people with practical workplace experience and industry-relevant skills.
The SAB Sales and Marketing Learnership 2026 provides an excellent entry point for youth who are interested in sales, marketing, customer engagement, and brand development within a large corporate environment.
What Is the SAB Sales and Marketing Learnership?
The Sales and Marketing Learnership is a structured programme that combines theoretical learning with on-the-job training. Learners gain exposure to real business operations while working alongside experienced professionals in sales and marketing teams.
The programme focuses on building practical skills such as customer relations, market analysis, sales execution, merchandising, and brand promotion. Successful learners complete the programme with valuable workplace experience that improves their employability in the FMCG and marketing industries.
Purpose of the Learnership
The main goal of the SAB Sales and Marketing Learnership is to:
- Develop skilled entry-level professionals for the sales and marketing industry
- Provide youth with recognised workplace training
- Support skills development and youth employment
- Prepare learners for future career opportunities within SAB or the broader FMCG sector
This learnership is ideal for individuals who enjoy working with people, solving problems, and contributing to business growth.
Requirements for the SAB Sales and Marketing Learnership 2026
To be considered for the programme, applicants must meet specific minimum requirements. These requirements ensure that learners are ready for both the academic and practical aspects of the programme.
Typical requirements include:
- South African citizenship
- Grade 12 (Matric) certificate
- Good communication skills (verbal and written)
- Basic understanding of sales or marketing principles
- Willingness to learn and work in a team environment
- Strong customer service orientation
- Ability to work under pressure and meet deadlines
- Motivation to build a career in sales and marketing
Applicants with previous exposure to sales, retail, or customer service may have an added advantage, although experience is not always required.
Qualifications Needed
The SAB Sales and Marketing Learnership is aimed primarily at entry-level candidates. The minimum qualification is usually a completed Grade 12 certificate. However, additional qualifications may improve an applicant’s chances.
Preferred or advantageous qualifications may include:
- Grade 12 with Mathematics or Mathematical Literacy
- National Certificate or Diploma in Marketing, Sales, Business Management, or related fields
- Short courses in marketing, sales, or customer service
- Computer literacy (MS Office or basic digital skills)
Learners who successfully complete the programme often receive a recognised qualification aligned with the National Qualifications Framework (NQF).
Fields Offered in the Sales and Marketing Learnership
The SAB Sales and Marketing Learnership exposes participants to several important business fields. These fields allow learners to develop versatile skills that are relevant across many industries.
Key fields offered include:
- Sales Operations
- Marketing and Brand Promotion
- Customer Relationship Management
- Merchandising and Product Display
- Market Research and Analysis
- Business Administration Support
- Retail and Trade Marketing
These fields provide a strong foundation for future roles in sales, marketing, and business development.
Skills and Competencies Developed
Throughout the learnership, participants gain essential workplace skills such as:
- Communication and presentation skills
- Customer engagement and negotiation
- Time management and organisation
- Problem-solving and analytical thinking
- Teamwork and professionalism
- Understanding of FMCG market dynamics
These competencies are highly valued by employers across multiple industries.
Career Opportunities After Completion
Completing the SAB Sales and Marketing Learnership can open doors to various career paths. Learners may pursue opportunities such as:
- Sales Representative
- Marketing Assistant
- Brand Promoter
- Merchandiser
- Customer Service Consultant
- Junior Business Development Officer
While permanent employment is not guaranteed, the experience gained significantly improves job prospects and career readiness.
Conclusion
The South African Breweries (SAB) Sales and Marketing Learnership 2026 is an excellent opportunity for young people seeking to enter the sales and marketing field. With its combination of practical training, industry exposure, and recognised learning, the programme helps participants build confidence, skills, and professional experience.
This learnership is ideal for motivated individuals who are passionate about business, customer engagement, and personal development. By completing the programme, learners position themselves for long-term success in the FMCG and marketing sectors.
Closing Date: Open until filled